Missed calls. Slow follow-ups. Endless admin. No reviews. No marketing.
It's costing you customers every week.
Your crews are booked out, but someone still has to be the receptionist, the lead chaser, the review chaser, the accounts department and the marketing department. That's five jobs on top of running the business, and you need a good, reliable Krew to carry them, not another app to manage.
Free, no stringsGet the free guide.
Then we'll give you a call.
Download “Your Front Office” instantly. Then the Krew60 Office Krew gives you a call, has a quick chat, asks a few qualifying questions, and books your Front Office Audit if it's a fit.
of tradies say AI is key to staying efficient. Only 25% have actually installed it. That gap is either your biggest competitive advantage or your biggest blind spot. Depends which side of the 25% you're on.Source: ServiceTitan 2026 State of AI in the Trades report, survey of 1,000 residential contractors
Built for the trades. All of them.
No doors closed here. Krew60 is built around the pain profile of trade business owners generally, so if you run an established trade business with a team, it fits.
You built a real business.
You're still answering its phones.
a year to calls that never got answered. Not from bad work. From a front office that can't keep up.
Every part of the business
carries the same gap.
Getting the lead, winning the job, running the day, getting paid, bringing customers back, growing the business, running the team, keeping the margin. One person can't hold all of that. A good, reliable Krew can.
Calls ring out
Half your calls come in after hours, and the ones that ring out don't ring back.
Quotes go out late
Quotes go out at 9pm, after they've already got two other prices.
It's all in your head
Job notes, photos and the day's schedule live in your head, not a system.
Invoices sit
Invoices sit for weeks because chasing them feels awkward.
Nobody asked
Great work, no reviews, no repeat booking, because nobody asked.
Feast or famine
Booked solid for six weeks, then a dead patch.
You're the bottleneck
The business stops when you're sick or on holiday.
Found out too late
You find out a job only made 6% margin, months after it's done.
The jobs you shouldn't be doing, handled.
Five jobs that were never the one you trained for, done by a Krew that doesn't call in sick.
Office Krew
74.1% of tradie calls go unanswered, costing ~$189,068/year for the average tradie
Answers every call in your business name, day or night. Works out what the job is, books it straight into your diary, filters out spam and tyre-kickers, answers questions about your area, call-out fee and the jobs you do, and only bothers you if it's urgent.
"You lose the job the moment the phone goes to voicemail. This picks up every time."
Lead & Sales
Median first response: 42 minutes. Responding within 60 seconds lifts conversion up to 391%.
Whoever gets back to the customer first usually wins the job. This replies in seconds, then follows up quotes that haven't been accepted after 2, 5 and 10 days, answers their questions and books the job when they say yes.
"Reply in under a minute, or lose 4 out of 5 jobs to whoever does."
Admin & Ops
36% of an owner's working week goes to admin, before a single billable hour
Sends confirmations and reminders the day before, "on my way" texts, reschedules by phone, and follows up no-shows to rebook the slot. Sorts your inbox too, so you're not stuck doing paperwork instead of running the business.
"A third of your week is already gone before you've even picked up a tool."
Reviews
97% of consumers read reviews first. One bad review costs 22% of potential customers.
When a job's marked complete, every customer gets a review request by text with a one-tap Google link. If something wasn't right, their reply comes straight to you.
"One bad review costs you customers who never even ring you. This makes sure the good ones actually show up."
Social & Marketing
Hundreds of before/after job photos already sitting on your phone, doing nothing
Turns the job photos already on your phone into posts, sends email marketing to past customers, and calls them when their service is due, like an annual hot water system or air con service, or a pest treatment.
"You've already got hundreds of before/after photos sitting in your phone doing nothing. This turns them into content without you touching a caption."
Your daily briefing
The glue: one daily brief pulling calls, leads, admin, reviews and content into a single view
Every morning you get one message: what came in overnight, what's booked, what needs you, and what's already been handled. You run the business from your phone in five minutes.
"You don't need five separate reports. You need one person telling you what actually matters today."
K-R-E-W-60. One standard, every time.
Keeps the phone answered
the 74% of calls that used to ring out
Rings new leads back in about 60 seconds
not the 42-minute industry average
Executes the admin
eating 36% of your week
Works nights, weekends, holidays
no sick days, no annual leave
The 60 in KREW60
speed isn't just for the phone, it's the standard everywhere
Not five separate tools. One Krew, built to this standard, every time.
That's not just about the call. Every response (a call, a lead, a message) done in 60 seconds. Every job of work (a report, a week of content, a stack of admin) built to fit inside 60 minutes. One of the Krew, doing the job properly, fast. That's where every business needs to start.
It answers on the first ring.
Every time.
No demo deck. On the call, we dial the line live and you listen to it happen.
How a call works
- Your customer calls your normal number. When you don't answer, you're busy or it's after hours, it forwards to your Office Krew. You keep your number and nothing changes for customers.
- It answers in your business name, says it's an AI assistant, and talks naturally, even with interruptions or a noisy line.
- It works out what kind of call it is: a new job, an emergency, an existing customer, a supplier, or spam.
- It qualifies the job: what's wrong, the address, how urgent it is, and asks for photos by text if needed.
- It books it during the call: checks your calendar, books the quote visit or job, and saves the customer's details.
- Emergencies are flagged to you straight away. A burst pipe or no power? The caller gets the safety steps first, the earliest slot is booked and it's flagged urgent to you.
- After the call, your customer gets a text confirmation, and you get a short summary of the job.
Blocked kitchen drain
14 Smith St, Parramatta
Booked: Fri 10am
Built around how you work
Keep your number
Calls forward only when you're busy, don't answer or it's after hours. You still pick up when you can, and nothing slips through when you can't.
Urgent calls flagged to you
Burst pipes, no power, a gas smell: the caller gets the safety steps, the earliest slot is booked, and you're alerted straight away.
Four lines, not an essay
Every summary text is name, job, address and booked time. Short enough that you'll actually read it.
Bookings land where you work
Connects to the job system you already use, like ServiceM8, Tradify or simPRO, so there's no double entry.
Ranges, never firm quotes
It gives your call-out fee or a price range, never a firm quote. No surprises, no disputes.
AI, and on the record
It tells callers they're speaking with an AI assistant and that the call is recorded, so you stay on the right side of recording laws.
Every role, in one message,
every morning.
Answering the phone is one job on the Krew. Here's what the whole Krew hands you once it's all running.
What's in the daily briefing
Phase 1 builds the foundations.
Here's what we build next.
Invoice chasing and inbox sorting are already part of Phase 1, the Admin & Ops job handles both today. We build the foundations first, then build the rest of the business into the same Krew, one role at a time as you're ready.
Quoting & Margin
Pricing jobs correctly and protecting profit as the job runs, not finding out after it's done.
Scheduling & Project Flow
Keeping the job, the crew, and the materials moving in sync, without it living in your head.
Client Communication
Keeping the customer updated at every stage, so they're never the one chasing you.
Team & Hiring
Onboarding, induction, and keeping a growing crew aligned without it falling on you alone.
Handover & Reporting
Closing out the job properly, real numbers, real margin, not a guess after the fact.
Founder Briefing
One daily view across everything the Krew handled, so you always know what needs you.
"I already have a job-management system."
Keep it. It runs the job. Krew60 works with it and handles everything around it.
Answered on the first ring, every call, day or night. Bookings land straight in your system.
Leads, quotes, reminders, no-shows and invoices, chased for you instead of just logged.
Asked of every customer the moment a job's complete, with a one-tap link.
Everything that happened, in one message every morning. The one thing your system doesn't give you.
One call. A few questions.
Then we talk if it's a fit.
Most setups are live in about 14 days, all five guaranteed within 30.
Delivered remotely
- Office Krew: 24/7 calls, qualifying, booking, escalation
- Lead & Sales: about 60-second response, automatic follow-up
- Admin & Ops: inbox and admin handled
- Reviews: asks at the right moment, every time
- Social & Marketing: your job photos, turned into content
You get the guide.
Straight to your inbox, no wait.
The Office Krew calls you.
It takes about 3 to 5 minutes. A real conversation, not a script.
It asks a few qualifying questions.
About your business, not a sales pitch.
If it's a fit, it books your Front Office Audit on the spot.
Either way, you walk away knowing exactly where the five jobs are costing you money.
If it's not a fit, I'll tell you straight on the call. No pitch either way.
"For 25 years I've built the systems that take the grind out of running a business: first as an accountant, then 13 years implementing accounting and payroll software for small businesses. In the trades I kept seeing the same thing: great operators with full order books, held back by the calls, the quotes and the admin. So my team builds you a Krew of AI agents that does the work around the work, starting with your front office. Done for you, entirely online. Built for established trade businesses."Kirsten Maihi, Founder, Krew60